When I first began working in the food and beverage industry in Japan I was told that "Customers are gods". I understood the philosophy behind it and I have put that in my mind when I serve customers. The Ramen Culture likes to think that all customers are friends. In that way you consider them as your equal and you do everything that you'd like to be done to you. Its a genuine desire to make them feel at comfortable. They come to receive a service and that's probably all they expect, but what if they found a new friend that can they can rely on to make them feel at home? I've made a few friends working but yesterday, we had one of our personal friends come by. It brings me joy when friends stop by during work. Makes you feel ramezing!